Customer care in most mid-market companies right now? It’s stuck.

Customer care in most mid-market companies right now? It’s stuck.

Stuck in ticket queues. Stuck measuring the wrong things.

Stuck acting like it’s 2022.

I’ve been talking to a lot of mid-market leaders lately, and the same thing keeps coming up:

They’re fixing short-term problems, but not building long-term strategy.

So I recorded this. Direct to camera. No fluff.

It’s about what needs to change in customer care next year, and how to actually make it happen.

If your team is still planning for 2026, or even just trying to survive the first few weeks, give it a watch.

👇 Would love to hear if it resonates.