I’ve always been fascinated by the decisions we make—and the ones we don’t.

I’ve always been fascinated by the decisions we make—and the ones we don’t.

Years ago, I wrote about a company that passed on a $150K investment, even though they knew it could generate $1.4M in annual gains.

Why? They were too focused on the cost and not the outcome.

Just recently, I had a conversation with a CFO facing a conservative $2M challenge. They knew that a $100,000 investment could fix the issue, but hesitation—and a focus on the price tag—kept them from moving forward.

I call this the Tyranny of Input Thinking—and it’s something that plagues businesses of every size.

Tomorrow, I’m revisiting this idea in The Tuesday Tidbit, part of my newly relaunched “Best Of” series. I’m pulling timeless lessons from the archives and updating them for today’s challenges.

Yes! The Tuesday Tidbit is back by popular demand after an 18-month hiatus.

The story I’ll share is from 2018, but it’s even more relevant now as we prepare for 2025.

If you’ve ever hesitated to make an investment that could change the trajectory of your business, you won’t want to miss it.

👉 Want to join the conversation and get tomorrow’s Tidbit? Sign up here.

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Your next breakthrough could be one email away.

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