Last February, a CEO told me: "We're a little behind, but we always catch up."

Last February, a CEO told me: "We're a little behind, but we always catch up."

They didn't.

They finished at 78% of plan. Same revenue as the year before. Another year stuck.

Here's what happened:

By February, the data was already there. But he didn't want to look at it.

Because looking means admitting the plan might be broken.

So he waited. Told himself Q2 would be better.

Then it was June. Then September. Then December.

And the year was gone.

This is the February Lie - when what you really need is the February Reality Check....

Three numbers tell you if 2026 is on track or broken:

Revenue per customer — are they spending more or less than last year?

Customer retention — are you keeping more or losing more vs. last January?

Team accountability — are you still the bottleneck, or are systems running?

If even ONE is off, your plan is in trouble.

Here's what to do this week:

Pull those three numbers. Look at them honestly. Not hopefully. Honestly.

If they're solid, keep going.

If they're not? Stop. Fix the constraint now. Don't wait for Q2.

February is when winners separate from hopers.

📺 Full video below (link in comments).

Need help identifying the constraint? Drop a comment or DM me what you're seeing. I'll tell you if it's fixable.