A $60 million company was losing $60 million a year. The fix cost nothing.

A $60 million company was losing $60 million a year. The fix cost nothing.

I sat down with the CEO. He told me nobody was following up on quotes. Sixty million dollars sitting in inboxes. Unanswered.

His solution? A $250,000 ERP system.

I handed him a piece of paper with two questions:

Did you follow up?

Yes? No?

Why not?

That's it.

Sales managers asked those questions every week. Within 90 days, their close rate jumped. Revenue climbed.

Not because of software. Because someone finally created accountability.

Most revenue problems aren't technology problems. They're ownership problems.

You don't need a new CRM. You don't need a $250K system. You don't need another dashboard.

You need someone asking the uncomfortable question every week.

Before you buy the tools, make you're asking the right questions.

-NF