Soul at Scale
Maintaining the Human Edge in an Automated World
Pre-order now · Ships November 10, 2026
Tell me how many →Or order it on Amazon now in hardcover, paperback or Kindle.
Noah’s clients average 18% annualized revenue growth. More than $5B in client revenue impact.
While everyone else was automating, Jesse Cole was dialing.
Since 2016 the founder of the Savannah Bananas has personally placed more than one hundred thousand calls to fans. No AI. No script. Just Jesse picking up the phone and saying thank you. He built a $500 million brand on giving a damn. Everyone else built chatbots.
The winners of the AI era won’t be the ones who automate the fastest. They’ll be the ones who use AI to protect and scale what only humans do: trust, judgment, and truly knowing a customer. This is the playbook for competing in the right direction while everyone else automates their way into anonymity.
Advance praise
“In an age that’s proving the wisdom of ‘high tech/high touch’ Noah Fleming uncovers the essence of personalized relationships and exponential customer growth that many others never see or sense.”
“Noah Fleming proves what I’ve been telling my clients for years: AI doesn’t replace the human moment, it buys back the time to create more of them. Soul at Scale is the playbook for using AI to become more human, not less.”
“Everything about business is changing fast, but the fundamentals of trust don’t. Noah Fleming shows how to use AI to build a company that lasts by protecting the human relationships that outlive every technology shift. Soul at Scale belongs on every business owner’s desk.”
“The real threat isn’t AI. It’s that AI teaches your customers not to notice when you’re gone.”
“Attention is the new unfair advantage. The only question is whether you use AI to scale your attention or scale your absence.”
“If it saves time but costs connection, don’t use it. If it saves time and creates space for more connection, use it everywhere.”
Twenty years inside companies that were already winning.
Noah works with B2B companies between $5M and $500M. Not turnarounds. Not startups. Growing companies leaving performance on the table, and they know it.
His clients average 18% annualized revenue growth. The work has moved more than $5B in client revenue. He was trained personally by Alan Weiss as a Master Mentor, one of 36 in the world.
Every Tuesday he writes Tuesday Tidbit, read by more than 30,000 senior executives.
Soul at Scale is his fourth. The first three were each Amazon #1 bestsellers.
The Customer Trust Engine
A system for turning relationships into revenue while everyone else chases strangers. Five stages, twelve chapters. Each stage builds on the last. Skip one and the whole thing stalls.
- Stage oneProtect
The human moments that drive trust.
Decide what should never be automated before you automate anything. The handoffs. The hard conversations. The moments where trust is won or lost. Hand those to AI and you kill your advantage.
- 01The Growth You’re Ignoring
- 02The Silent Killer
- 03Leadership Goes First
- Stage twoSimplify
With technology that earns its place.
Speed without clarity is chaos. Automating a bad process only helps you make errors faster. Strip out the friction that kills growth without stripping out the humanity that earns trust.
- 04The Five Ways Customers Disappear
- 05Draw Your Humans-Only Zones: The Lines AI Doesn’t Cross
- 06The Trust-First AI Ladder
- Stage threeAmplify
Both at once, deliberately.
This is where AI becomes the unfair advantage. It surfaces insights, flags at-risk accounts, and prepares your people for conversations they could not have prepared for on their own. Radar, not autopilot.
- 07The Growth You’re Not Capturing
- 08Your Best Customers Are Your Blind Spot
- Stage fourCompound
Where it starts paying off.
One customer who stays is good. One who expands is better. One who refers is a growth engine. Build the loops and revenue compounds instead of leaking.
- 09Turn Every Customer Into Three
- 10Do the Things That Don’t Scale
- Stage fiveTranscend
Where the marriage becomes invisible.
What made you great at $10 million can disappear by $50 million. Lock in what matters so it survives scale, transitions, and the people who built it.
- 11The Company That Never Forgets
- 12Lead the AI Era Without Becoming Forgettable
They came in with a pipeline problem. They had a retention problem.
A $47 million manufacturer. Deals were stalling. The board wanted more reps and a bigger marketing budget. The numbers said something else. First-year renewals were 94 percent and everyone took a victory lap. In year two they fell to 71 percent.
Customers weren’t leaving for a better product. They were leaving because the relationship went quiet after the first contract. No check-ins. Nobody asking how it was going. We built structured quarterly reviews, a dedicated growth partner on every account over $500,000, and an early-warning system for engagement drops.
- +31%
Revenue in twelve months, without adding a single new customer
- 89%
Retention two years on, held steady across three years
Pre-order bonuses
Pre-order in these quantities and the bonus is yours. Order on Amazon today and send your order number. Or tell me how many below and I will send the direct link the moment it opens.
Bonuses close November 8, 2026 · The book ships November 10
Already ordered? Send your receipt and claim it here.
- 1 copyeveryone who buys
The pre-order chapter, never published anywhere else. Plus the audiobook, free, sent to you direct on launch day. Not the Audible edition. Plus a live 60-minute Soul at Scale workshop on Zoom, date to follow. Recorded for anyone who can’t make it live.
- 3 copies
Everything above, plus the six-session group series on AI and Soul at Scale, recorded. One for you, two for the people you need to convince.
- 25 copies
Everything above, plus a small-group “Plug the Leaks” special session. Plus a one-on-one with Noah.
- 100 copies
Everything above, plus a private 60-minute working session with your leadership team, virtual. Plus Noah reviews how you’re using AI today. Where you’re using it, how, and what he’d change. The spots where you’re automating something that should stay human, and the easy wins you’re missing. Sales and retention included.
Value ~$12,000 - 500 copies
Everything above, plus your choice. Three months of AI advisory: three monthly 90-minute working sessions with your leadership team, virtual. Or a half-day Soul at Scale working session with your team, in person, travel and accommodation covered by you.
Value ~$15,000 - 1,000 copies
Everything above, plus your choice. Six months of AI advisory: six monthly 90-minute working sessions with your leadership team, virtual. Or a full-day Soul at Scale workshop with your team, in person, travel and accommodation covered by you.
Value ~$30,000
Bonuses close November 8. Order on Amazon today and send your order number, or pick your number below and you get the direct link first. Nothing is charged here today.
For the earlier books. Soul at Scale is his fourth.
“Noah has woven together memorable examples, detailed common sense and an innate understanding of what makes a business thrive.”
Seth GodinAuthor, All Marketers Are Liars · on Evergreen“An essential read for anyone serious about growth.”
Daniel H. Pinkon Evergreen“A playbook every executive should have on their desk.”
Marshall GoldsmithThinkers50 #1 · on Evergreen
How to order
Tell me how many
Nothing is charged today. Pick your number below and you get the pre-order link before anyone else, plus every bonus at that quantity.
- 1 to 24 copies. Between $20 and $30 USD a copy, shipping included. You order direct the day the link goes out.
- 25 or more. The price per copy comes down as the number goes up. Tell me how many and Kelsey sends you the number and one invoice.
Nothing here is locked. You can change your count when the link lands. Or write to kelsey@noahfleming.com
Already know you want it?
Amazon is live in three formats. Every bonus on the ladder still counts, so order there and then send your order number.
- HardcoverShips November 10Pre-order on Amazon →
PaperbackShips November 10Pre-order on Amazon →
KindleDelivered November 10Pre-order on Amazon →
The Audible edition arrives at launch. The stores below follow.
- Amazon.caCanada · Coming soon
Coming soon
Canada · Coming soon- Bookshop.orgSupports indies · Coming soon
Bulk orders · Coming soon
Questions
- When does the book ship?
- November 10, 2026. Pre-orders go out so they land on or near that date.
- When do the bonuses close?
- November 8, 2026. Two days before the book ships. Nothing on the ladder is available after that.
- What does a single copy cost?
- Direct, between $20 and $30 USD with shipping included. The exact price lands when the direct link goes out. On Amazon you pay whatever Amazon is charging that day.
- Is the audiobook really free?
- Yes, on any pre-order, down to a single copy. One thing to be clear about: it comes direct from us as a download on launch day. It is not the Audible edition and it will not show up in your Audible library. If you want it there, buy it from Audible.
- I cannot make the live workshop.
- It is recorded. Everyone who pre-orders gets the recording, whether or not they show up live.
- Is there an ebook?
- Yes. The Kindle edition is on Amazon now, alongside the hardcover and the paperback. The free pre-order audiobook is a separate thing: it comes direct from us as a download, not through Audible.
- How do I actually claim a bonus?
- Order, then send your order number through the claim form on this page. Attaching the receipt is optional. The order number is enough.
Something not covered? Write to kelsey@noahfleming.com
Already ordered?
If you have already ordered, send your confirmation and your bonus is set up. One copy counts.
The order number is enough. Attach the receipt if you have it handy.
Bonuses close November 8, 2026
Ordered 25 or more? Send it here too, then Kelsey picks up the rest at kelsey@noahfleming.com.
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Soul at Scale by Noah Fleming · Cover by Pete Garceau · Ships November 10, 2026