Despite today's economic uncertainty, some businesses are thriving while direct...

Despite today's economic uncertainty, some businesses are thriving while direct competitors struggle.

This contradiction got me thinking about an old marketing question: What's the most valuable competitive advantage a company can have?

The famous copywriter Gary Halbert claimed it was having a "starving crowd" - an audience hungry for your products.

In today's world? Gary was wrong.

I work with mid-market companies facing what my friend Colleen Francis "Amazonification of Sales" - where customers in every industry expect Amazon-level experiences. Fast responses. Seamless transactions. Immediate satisfaction.

In my latest video, I reveal why the ability to change has become the ultimate advantage.

The strategies that built your business can, if you're not careful, lead to its downfall. Just ask Blockbuster about Netflix.

What small experiment could you implement this month to stay ahead of market changes?

#BusinessStrategy #Innovation #Leadership #b2b #videos