Dominate Your Industry By Playing This Simple Game

Herb Kelleher was the famous CEO of Southwest Airlines.

What I loved about Herb and his management style was that Southwest was one of the few organizations to operate genuinely in line with its core purpose or strategic vision.

And the vision was, “We are the low-cost airline.”

Anything that went beyond that was axed. I remember a speaker once saying, you could always count on Southwest leaving on time. They board everyone as fast as possible and before you know it, you’re barrelling down the runway at 200mph, and Grandma is still trying to close the overhead bin!

In the early days, Kelleher was fanatic about not just beating the turn-around times of his competitors, but obliterating them. This fanatical focus allowed them, in their infancy, to run a 4-plane schedule with just 3 planes.

So that was Southwest. But what about the rest?

Today I want to explain why most organizations aren’t even operating in the same reality and how one low-cost grocery business is putting fear into the eyes of the most significant inexpensive player in the world - Walmart.

For the video version, check the link below.