Had coffee yesterday with my buddy Jim. He owns a couple of hotels. Smart...

Had coffee yesterday with my buddy Jim. He owns a couple of hotels. Smart operator.

He told me all the ways his team is using ChatGPT.

Brainstorming. Problem-solving. Pricing strategies.

I was impressed.

Then I asked him: "What's the next level look like?"

He didn't have an answer.

Because he didn't know how to get there.

Most companies are stuck at Level 1 — using AI like a smarter Google search.

There are two more levels above that.

And the companies climbing those levels are going to operate at a completely different cost structure.

I break down the entire AI Implementation Ladder in a 7-minute video this week.

All three levels. Real examples from my actual week — including the agent that booked my flights this morning and the 3 apps I built this summer with zero coding knowledge.