Warning: I make no guarantees in regards to your gag reflexes after you scroll down.
This morning, I stumbled over to our local classifieds website and saw a sponsored (paid) advertisement along the top banner for an "upscale spa 4 men."
I kid you not. Somebody's advertising budget paid for this ad. I wish I could make this stuff up.
What interested me about the ad was the tiny thumbnail photo that went along with the ad. I couldn't make out what it was. So my curiosity got the best of me, and I clicked through.
Upon clicking through the ad, I gagged a little bit. As I realized, the picture was a closeup of a half-shaved man's nipple. I don't know about this. But what I do know, is that it's not a pretty picture.
OK, let's have a little discussion about this.
The Problem:
I'm happy your spa offers the services to deal with the sometimes rather gruesome task of manscaping a manzilla, but I'm confused at to just exactly what's upscale about this?
Sure, your spa may have some leather chairs. You might even have flat screen TV's for me to watch the ball game. But I'm not seeing it.
It seems to me that we're mixing two very different messages here.
If you're promoting and adverting your "Upscale Spa," and using this photo to do it, you're totally missing the mark.
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