Houston, We've Got a Problem

If you only ever hear your marketing team talking about the "getting of customers" and not the "keeping of customers," then I'm afraid you've got a problem.

Most organizations and companies work that way. And it is a big problem.

The simple fact of the matter is that marketing is equally about retention as it is about acquisition.

And if you’ve never heard your marketing folks talking about retention, it's time to start asking some questions.