How to Create an Experience Your Customers Can't Stop Talking About

Last week in NYC my kids stumbled upon a store that looked interesting.

The store was called Camp.

We entered the fun looking toy store and then something fascinating happened. An associate of the store approached my girls and asked them to come to a nearby bookshelf along the wall.

She then proceeded to ask the girls if they believed in magic. They both nodded and out the count of three pushed the bookshelf to open up to a secret store within the store.

“Welcome to Camp!” she said as she escorted us into the store. Inside we found a whole other world of toys and experiences.

The girls ended up registering for slime making camp which was ultimately confiscated by TSA on our flight home!

But Camp offered a genuinely fantastic customer experience that we instantly wanted to talk about and tell others about.

Every other business today is touting that they create experiences, and in most cases, they’re shameless attempts to cash in on the idea of experience, without actually doing the work.

As an example, having a mascot walk around in an old, dusty costume, and a pit of balls the kids can jump in isn’t really an immersive, family fun experience. I might be exaggerating, but watch this week’s video to learn more: