How Many Customers Did Your Last Cost Savings Effort Cost You?

In my last book, Dealing with Difficult Customers, my co-author Shawn Veltman and I wrote about an exercise we do with companies called "Bizarro World," where you try to come up with processes, products, and service ideas that would make your clients hate doing business with you.

After reviewing a prospective clients automated phone system, I thought they had put it together for me to demonstrate "Bizarro World," and I was half-way through congratulating them on that when I realized that no, that was indeed their real system.

Today's video is only a minute long... Check it out here: