I worked with a B2B company losing a lot of deals—not because of their product,...

I worked with a B2B company losing a lot of deals—not because of their product, but because prospects were getting stuck in a black hole of vague follow-ups and unclear next steps.

We fixed it with one simple change that boosted close rates and cut sales cycles.

If you’ve ever had a deal stall out for no good reason, this one’s for you.

Today’s Tuesday Tidbit is about a simple but powerful question: Are you making it harder than it needs to be for customers to buy?