One of my clients was trying to figure out why their top reps were consistently...

One of my clients was trying to figure out why their top reps were consistently generating big numbers while others just… existed.

So I spent time with them. I observed and learned what made them unique.

The best ones owned the conversation, created demand, and made themselves indispensable.

The rest? They were order-takers, price-cutters, and “just checking in” reps.

Basically, dead weight.

If your sales team disappeared tomorrow, would your clients even notice?

I work with companies who refuse to let that answer be yes. Let’s talk.