They spent six figures on a customer retention program.

They spent six figures on a customer retention program.

It failed completely.

Then we tried something so simple, it felt almost stupid:

The 90–45 Rule.

Call every customer every 90 days.

Call top customers every 45.

No software. No automation. Just consistent, proactive contact.

It transformed their business.

In this video, I break down:

Why their original strategy flopped

How we implemented the 90–45 Rule

And what happened next

Sometimes the most powerful strategies are the simplest ones.

When’s the last time you called your best customer?

#CustomerRetention #SalesStrategy #B2B #BusinessGrowth