Your best clients are subsidizing your worst ones.
Most companies treat a $1,000 client the same as a $100,000 client.
Then wonder why margins are flat.
I worked with a firm that was losing money on 40 percent of their accounts.
They gave premium service to everyone, regardless of what they were paying.
We introduced a simple tiered model:
Top clients got high-touch support.
Everyone else got service that matched their spend.
Profits jumped double digits in two quarters.
No good clients walked away.
Here’s the truth:
Not every customer deserves the same experience.
Service should be based on value, not guilt, habit, or fear.
Want the model we used?
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