It’s late November, and I’ve been talking to CEOs about their plans for 2025.

It’s late November, and I’ve been talking to CEOs about their plans for 2025.

Here’s what I’m hearing:

“We’re still not ready for the boom in AI.”

“Our customer service needs an overhaul.”

“Our competitors are leaving us in the dust.”

Sound familiar?

Most companies aren’t prepared for 2025—especially if they’re still using playbooks from 2020.

But here’s the truth:

The basics of great customer care haven’t changed.

(They’ve just evolved.)

Here’s your challenge this week:

1️⃣ List your top 3 customer touchpoints.

2️⃣ Ask yourself: “How could new technologies enhance these interactions?”

3️⃣ Choose one touchpoint to enhance before year-end.

The future of customer care isn’t about replacing humans—it’s about empowering them to do what they do best.

So… what’s your first move to get ready for 2025?