I've been having a lot of discussions lately with CEOs of $10M-$100M+...

I've been having a lot of discussions lately with CEOs of $10M-$100M+ companies.

And the AI conversation is everywhere now.

It's live. It's here. It's never going away.

Teams are automating processes that used to take days. The wins are stacking.

But so are the dangers.

Because here's what I'm watching happen in real time:

Companies are rushing to automate the wrong things.

They're bolting AI onto broken systems and calling it innovation.

They're speeding up processes they haven't perfected, haven't defined, or that shouldn't exist in the first place.

You can't automate your way out of a mess.

You just get a faster mess.

Take sales.

You don't have a sales process? You're still winging discovery calls? Your reps are making it up as they go?

AI doesn't fix that.

AI doesn't replace foundation. It amplifies what's already there. If you haven't laid the groundwork, automation just scales the chaos faster.

Same with retention. Same with onboarding. Same with ops.

AI improves what works. It accelerates what's defined. It makes the good stuff better.

But if it's broken? You're just automating failure at scale.

That's why I'm writing my next book about it.

But it's not what you think.

I'm not an AI expert and I won't pretend to be. I'm a sales growth and retention expert helping companies get more customers and keep them for life.

But here's the paradox: I use AI every single day. I study it. I learn it. I've built custom tools. I've helped clients automate tasks that used to eat hours of their week. I help my clients automate the simple, boring, stuff and help them avoid the deadly mistakes others are making,

And yet, my core work hasn't changed. Fixing broken sales processes. Building retention systems that actually work. Simplifying what's been overcomplicated.

The book isn't about AI. It's about what happens when you automate broken systems. Or worse, when you wait while your competitors don't.

I'm recording it in December. It'll be out early 2026.

Your challenge for this week:

Pick one process you're automating or thinking about automating.

Is it actually working? Have you defined it? Documented it? Perfected it?

Or are you just making a broken thing faster?

If it's broken, fix it first. Then automate it.

If you can't answer that clearly, you're not ready to scale with AI.

You're ready to scale the chaos.

Stop rushing and start building.