Most companies don’t need more leads.

Most companies don’t need more leads.

They need fewer leaks.

I recently secret-shopped a billion-dollar company by asking one basic question:

“Do you offer X?”

9 out of 10 times, the answer was wrong.

Not complex. Not technical. Just… wrong.

Leads were leaking left, right, and center.

Another client thought their onboarding happened 100% of the time.

Turns out it happened less than 30%.

Here’s the kicker:

Marketing teams work hard to create demand.

Sales teams work hard to close it.

But most orgs never check if demand is falling through the cracks.

It’s not a growth problem.

It’s a visibility and accountability problem.

🛠️ You don’t need more traffic.

You need front-line clarity. Internal consistency. Systemic trust.

If you called your own company today…

Would you get the right answer?

Want the 5-question “leak test” we use with clients?

Reply “LEAKS” and I’ll send it over.