Most companies think they have loyal customers. They don’t.
They have customers who haven’t found a better option...yet.
If your service isn’t remarkable, you’re replaceable.
If you’re not solving new problems, they’re already looking elsewhere.
If you think a few nice emails or discounts = loyalty, you’re delusional.
Loyalty isn’t given. It’s re-earned every single day
Stop chasing moments of “great.” Just be damn good—99.9% of the time.
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