Most companies think they’re “great” or chasing "greatness."

Most companies think they’re “great” or chasing "greatness."

That’s the problem.

They’ve convinced themselves that, for example, hitting 85% of their sales goals is good enough.

Or that customers “mostly” being happy is a win.

That growth will just happen if they keep doing what they’re doing.

It won’t.

Great isn’t good enough anymore.

Fleeting moments of brilliance are more dangerous than consistent performance 99% of the time.

If you’re a CEO or senior executive trying to dominate your market—not just survive in it—you need to hear this:

Your current success is your biggest threat.

Because it makes you comfortable.

And comfort is where companies go to die.

I’m working on a new book built around this brutal truth.

It’s for companies that want ridiculous consistency, not one-off wins.

It’s about turning your employees and customers into a walking salesforce.

And it’s built on one simple premise:

Most companies chase greatness… but ignore the systems that make it repeatable.

They’ll spend hours perfecting a $7 ham sandwich expense reimbursement process.....And zero time building a process to keep a customer. 🤯

If you lead a company and want to know where you’re vulnerable, start here:

https://lnkd.in/gNZqv96e