Want to kill your business? Ignore your customers.

Want to kill your business? Ignore your customers.

An older video… pandemic hair… younger Noah. But the message? Still just as relevant.

My friend Kelly reached out to three companies in December. It’s now February 27th, and she’s still waiting for a response.

Let that sink in. Nearly three months. No follow-up. No sale. No business.

Companies love to blame “the economy,” “the competition,” or “the market.” But reality check—if you’re ignoring paying customers, your biggest threat isn’t external. It’s you.

So, who will be extinct first? Kelly’s patience—or these companies?