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What does a brutal CrossFit workout have to do with business decision-making?

Noah Fleming

Noah Fleming

May 1, 2025

What does a brutal CrossFit workout have to do with business decision-making?

As it turns out, everything!

When I told my coach I couldn't possibly do a 100 weighted pull-ups during the legendary Murph workout, he reminded me I'd just done 55 in half the time the previous week.

In that moment, I realized how quickly we set artificial limitations and mental anchors that become our reality.

This same anchoring effect silently sabotages business decisions every day.

I see CEOs "save" on technology by choosing budget solutions, only to lose 10x that amount in missed opportunities.

I watch leadership teams anchor to modest growth targets (Industry average +2%) when 20% might be achievable.

The most dangerous aspect? These anchors form unconsciously.

In my latest video, I share how to identify and break free from these limiting anchors.

What artificial limitation might be holding your business back right now?

#BusinessStrategy #DecisionMaking #Leadership

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