A powerful moment happened last week during an on-site visit with a long-term...

A powerful moment happened last week during an on-site visit with a long-term Vancouver client.

Walking into one of their locations, a random employee pointed and said: "Hey, you're the guy from the videos! The Tuesday Tidbit guy!"

What struck me wasn't the recognition, but what came next - how my weekly content was fueling conversations across their entire organization. Sales teams.

Leadership meetings. Frontline staff. All sharing ideas because they solved real problems.

This client didn't start working with me because of a cold call, cold email, LinkedIN DM, or random sales pitch.

They became a client because they had been reading, watching, and applying my ideas for months before we officially partnered.

The most valuable business truth I've learned in 15+ years of consulting:

Real growth doesn't start when the sale closes. It starts much earlier - when trust is built, value is shared, and relationships are seeded.

What are you doing to build value before asking for the sale?

Your approach might help others rethink their strategy.

#BusinessGrowth #ValueCreation #CustomerRelationships